B2B Sales Training · J44 Group Inc.

Selling the old-school way.
Because it still works.

Personal-touch B2B sales training for Canadian manufacturers, distributors, and SMEs. Built by an operator who sold for 17 years — not a consultant who read about it.

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This is not what you're probably thinking.

This is not Salesforce CRM training. Not software. Not algorithms. Not a funnel. Not a dashboard.

This is not retail sales. Not e-commerce. Not consumer marketing dressed up as B2B.

This is owner-to-owner, person-to-person, pick-up-the-phone-and-call-them B2B sales — the kind that builds relationships that last 10 years and generates referrals that don't require a marketing budget.

If you're a Canadian manufacturer or distributor selling to other businesses, and your salespeople have forgotten how to have a real conversation — or never learned — this is built for you.

What we cover.

Four modules built around how B2B sales actually works at the manufacturer and distributor level — not how it works in a Silicon Valley playbook.

01

B2B Sales Process

How a real B2B sale moves from first contact to signed order. Qualification, discovery, proposal, follow-up, and close — in the real world, not a textbook.

02

Prospecting with Personal Touch

How to find the right prospects and get in front of them without cold email blasts, LinkedIn automation, or paid ads. Phone calls, referrals, and showing up.

03

Selling Through the Owner

Most B2B decisions are made by owners or senior operators. How to get to the decision-maker, earn their time, and have the conversation that closes — peer to peer.

04

Account Retention & Growth

Keeping customers is cheaper than finding new ones. How to maintain relationships, earn referrals, spot expansion opportunities, and be the supplier they never consider replacing.

You'll get the most from this if...

Register your interest.

This program is in development. Register your interest and Jack will reach out directly when it's ready — or sooner if you want to talk about your specific situation.